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More Than a Logo on a Box
With Racing Wheels, Barilla has built a pasta shape that is the perfect complement to F1 in a meaningful way that most brand partnerships fail to meet
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Giannis Antetokounmpo, Trade Requests, & Being the Bad Guy
Giannis wants to win, wants to stay beloved, and wants to maximize his contract. He can’t have all three.
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Victor Wembanyama & the Superstar Contrast
The Spurs star has ascended and, in the process, has shown us that he is the ultimate antithesis to his peers
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Duke Basketball & the Ruling Class Mirror
They have been the most hated program in America for forty years. That hatred is trying to tell us something
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Mohamed Diawara, Ramadan, & a Moment of Representation
The Knicks rookie fasted during the holy month and in the process shed light on the philosophy of Ramadan and created a human connection in the process
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The Mythology of the Climb in the NBA
And how Victor Wembanyama and the San Antonio Spurs may be dismantling it
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The Glass Basketball Court Nobody Asked For
The Big 12's glass court was marketed as the future of basketball. It was really just the latest reminder that in the tech era, innovation is just another word for monetization.
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Rethinking the NBA's 65-Game Rule
A decade of data suggests there’s a better balance between availability and excellence
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The NBA’s Structure & the Inevitability of Tanking
The league wants to end tanking, but its own structure makes it an impossible task
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The Making of a Defensive Star: The Emergence of Ausar Thompson
Often labeled the “other Thompson twin”, Ausar has emerged as a premier defender and a defining force behind Detroit’s revival
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The Flaw of the 40-20 Rule in the Modern NBA
In the modern NBA, only 40% of conference finalists meet Phil Jackson's famous threshold—down from 81% a decade ago. Championship contenders can no longer be identified by a single stat
Newsletter
Palestine, the NBA, & the Impact of Silence
The NBA claims to care about social justice. But as evidenced by LeBron James recently, when it comes to Palestinians the league chooses silence